Evaluating Your Chicago Company’s Marketing ROI

Evaluating Your Chicago Company’s Marketing ROI

I put a lot of effort into going beyond being a simple tax/accounting advisor for my Chicago clients, and I’m grateful to those who send back comments, who forward these on to their associates and, of course, for the many referrals that my clients and contacts...
The “Profit First” Framework for Chicago Businesses

The “Profit First” Framework for Chicago Businesses

You might have heard the term “profit first accounting” buzzing around Chicago business circles as of late.The philosophy was made popular by Mike Michalowicz and his book, Profit First. His theories have blossomed into reality for many business...
Building Your Career: For Chicago Workers

Building Your Career: For Chicago Workers

Sometimes that thing that “everyone” is saying (especially online) just turns out to be … not true.Facebook, Twitter and even Instagram are chock full of theories, analysis, pitches and argumentation, and so much of it is simply noise.And you know...
Email Marketing Strategies That Chicago Businesses Should Avoid

Email Marketing Strategies That Chicago Businesses Should Avoid

I get a lot of replies and personal comments about the emails that I send out, both to our business owners (like you), and to our family/individual clients.So I thought I’d offer my quick thoughts to you as to why I do this, and open our kimono a little....